In this context, my lady, the marketer must try to keep up if he wants to make effective campaigns! This preamble that you will have heard (or told) dozens of times in recent years is also the summary of the statement with which Google introduc the imminent rebranding of its advertising products to the world. Announc on June 27, 2018 and effective as of July 24, 2018, the rebranding is currently still ongoing and, by Google’s own admission, could take a few months to complete. So don’t worry if you still see the old Adwords logo.
Marketing Platform was born
But what exactly has chang? First of all, there was a reorganization Netherlands WhatsApp Number of the advertising products, with various mergers and consequent name and logo changes. Thus, from the merger between DoubleClick Advertiser and Google Analytics 360 Suite, Google , a tool for planning and measuring campaigns. DoubleClick for Publishers and DoubleClick Ad Exchange have instead gone to form a unifi platform for programmatic advertising: Google Ad Manager.
Help Center you must go to support
It was inevitable. However, what immiately caught everyone’s eye Netherlands WhatsApp Number was the entry into the scene of Google Ads, which from 24 July 2018 replac Google Adwords after 18 years of honorable career. New name, new logo and of course new URLs: you can no longer access from adwords.google.com but from ads.google.com and to consult the .google.com/google-ads (don’ t panic, for the moment there are some rirects, but we still suggest to replace the browser Favorites).
The changes continue with the formalization of the “new Adwords experience”, the user experience of the platform which has been available in beta since 2017 and towards which some fundamental functions had already migrat, such as the creation / modification of automat rules or the possibility consult the advice for optimizing campaigns, effectively making the classic Adwords obsolete for a few months.
The only survivor of the reorganization seems to be Adwords Express, the version of Adwords for small businesses and one-person marketing teams, which will continue to be independent from Google Ads, complete with a help page that helps us choose which of the two solutions is more suitable for our nes. SPOILER ALERT: Adwords Express is a bit oversimplifi in our opinion. If there is another revolution, it is likely that this will see the merger between the two Ads and Express solutions.
