Short codes and long codes are two types of phone numbers that can be used for SMS marketing. They have different characteristics and are best suited for different purposes. What is a Short Code? A short code is a 5- or 6-digit phone number that is used to send text messages at scale. Short codes are typically easier to remember than long codes, which can make them more effective for marketing purposes. Short codes also have a higher throughput rate, which means that they can send more messages per second than long codes. This makes them a good choice for businesses that need to send a lot of text messages, such as for marketing campaigns or customer service. What is a Long Code?
Long codes are more expensive
Than short codes, but they offer more flexibility. Long codes also have a higher open rate than short codes, which means that Image Masking Service more people are likely to read the messages that you send. Which is Better for SMS Marketing? The best type of phone number for SMS marketing depends on your specific needs. If you need to send a lot of text messages and need a high throughput rate, then a short code is a good choice. If you need more flexibility and a higher open rate, then a long code is a better option. Here is a table that summarizes the key differences between short codes and long codes. Higher Best use cases Marketing campaigns, customer service Customer support, two-way communication Ultimately, the best way to decide which type of phone number is right for you is to consider your specific needs and goals.
If you need help choosing
A phone number for SMS marketing, you can contact a SMS marketing provider for advice. Here are some additional tips for choosing the right type of phone number for SMS marketing: Consider your budget. Short codes are typically less expensive than long codes, but they may not be the best option if you need to send a lot of text messages. Think about your audience. If your target audience is BTB Directory young people, they may be more likely to remember a short code than a long code. Evaluate your needs. If you need to send a lot of text messages or need a high throughput rate, then a short code is a good choice. If you need more flexibility or a higher open rate, then a long code is a better option. Get advice from a SMS marketing provider.