The new copyright law Copyright law: a colossal currently being discuss by the European Union is shaking everyone’s spirits, especially those who deal with information and creativity on the web.
You can understand, then, how much Copyright law: a colossal we are sweating cold! We therefore immiately proc to deepen the issue, and understand how this can have concrete effects on our work and on the results for our clients. Let’s see!
The purpose of Copyright law: a colossal principle is in fact to protect intellectual property
Of course, the intent of the legislators is not evil., Copyright law: a colossal and therefore to preserve the work of many professionals who operate in this sector.
A sector that, in Europe alone, employs approximately 12 million workers and generates 509 billion in add value for the GDP.
But what about the modalities of copyright law ? Well, perhaps these have some flaws. Especially regarding their scope: stating the principle of protection is one thing, setting up a system that effectively makes sharing information more difficult is another.
After all, it is not the fault of the rights holders or the sharing platforms if the situation has degenerat: the problem is how these contents are us.
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His is because this time it will be the users
Too often, in fact, we tend to think that everything on the web is exempt from rights. This applies to every form of expression: images, texts, music, videos… and so everyone feels free to insert the song they like most in their video on Youtube, to copy an original text that has cost time, research and effort, to use the images that strike them most for their posts on Facebook or for their article.
Haven’t adjust to the new privacy yet?
All this is wrong, but it is not only 8 ways to do lead marketing in 2019 due to the fact that the law did not intervene in time.
If the has already had its fair share of bh lists controversy, not so much from users as from companies forc to review their policy, the copyright law will do even worse. T who are “damag” and not protect. In short, the roles are revers, but the dynamics are more or less the same.
Haven’t adjust to the new privacy yet ? Fix it now!
The hot spots
The text of the law is quite long and complex, but articles 11 and 13 in particular have attract attention, as they are the ones on which the controversy has mainly focus.
Article 11 in fact regulates the system of sharing news by Google.
Do you remember when, when searching for a topic, you could filter with the “news” section? The results return were articles from newspapers or other types of portals, which until now did not receive any compensation for this sharing of information, except for advertising.
With the new copyright law , however, Google should:
- Ask permission from news outlets to include their pages in the news section;
- Pay these outlets appropriate compensation for the information they convey.
And what if Google doesn’t want to do it? Well, it would be forc to give up that particular content. Now, the question arises: who actually damages Article 11? Google, which could still divert to other content, or the author of the information, who would be exclud from the largest search engine and would almost eliminate the possibility of visits to his site? For the Menlo Park giant, the revenues from the news function are practically crumbs, for the publishers it is a completely different story.
Who would be the supervisory body?
Even more controversial is Article 13, which is clear in its objective but very vague about the ways to achieve it. In essence, the intent is to create a technology that allows the presence of “stolen” content cover by copyright to be recogniz.
It is not clear, however, what would happen when the violation is recogniz: would the page be block? Or the entire site?
Furthermore, by applying Article 13 of the Copyright Law , the pretext could be used to generally block content consider“inconvenient”, effectively placing a real limit on freedom of communication, which has always been a pillar of the web.
Who is it for?
Not all is lost, however. If the rules seem quite restrictive, it is also true that the recipients are confin to a certain category.
In fact, we are talking about giants that earn money thanks to our clicks and that host advertising, therefore: Facebook, Google, Youtube and the like. Wikipia, which does not provide advertising, and startups are exclud, so as not to weigh on their shoulders in a difficult moment such as that of starting a business.
Of course, if things were to remain as they are, the situation is not at all reassuring: Google could completely eliminate the news service for the European Union, considering that the law would also apply to snippets, that is, the previews that we view from the results without entering the site.
What will happen?
As we have said, not all is lost. The copyright law will not come into force before January 2019. And, even there, we will have to wait for the implementation by individual states. The Italian copyright law could therefore be slightly different from what was decid by the European Council on September 12.
Moreover, the government itself, in the person of Minister Di Maio, has express its perplexity regarding this law.
The impact on other businesses
If the big mia giants and publishers are the protagonists of copyright law , what will happen to the companies that communicate on the web, that is, all the small, mium and large businesses like our customers?
We could answer: if you leave it to us, nothing. Communication agencies have the very task of producing original content and building an authoritative and impactful presence and reputation on the web.
Copyright law will therefore not affect the work of our graphic designer, who will continue to produce images and videos in accordance with the style we have previously defin. Nor will it affect the work of our copywriter, who produces original textual content while avoiding copying around without authorization.
So, nothing to fear for now on the communications front.
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