Content marketing is an essential part of every brand’s digital marketing strategy. But most companies don’t believe their investments in content are effective. Only 9% of companies say their strategies have delivered positive results.

If you’re not satisfied with your content marketing efforts, it’s time to improve your strategy and add something else. For example, you can add interactive content.

Today we’ll show you some great examples of using interactive content and how you can use it to attract the leads you need.

Let’s find out more!

Banquet and interactive video
Let’s say your content strategy has low engagement and your target audience doesn’t show much interest in the content you post on your website. If you’re having this problem, you may need to rethink the type of content you use to attract your target buyers.

Banquet and interactive video

Video is best for this task. According to 87% of marketers, video has helped them significantly Whatsapp Database increase traffic and dwell time and reduce bounce rates. But we are talking about a regular video here, and adding interactivity to it will definitely double its performance!

A great example of interactive video used in marketing comes from Banquer, an online platform focused on financial education. For example, the video below aims to teach viewers how to get rid of debt:

It basically consists of a series of videos, the order of which depends on the viewer’s choice. The goal is to help viewers find solutions on their own, which is the best way to learn something.

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These videos will also help you rank higher in SERPs. The purpose of this content type: Educate BTB Directory your target audience, introduce them to useful information, and help them learn.

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Now let’s say you have a general idea about the product and want to try it, but you’re not sure how to use it. This often happens when a product meets the diverse needs of its target audience and has many features.

This is where a calculator can help, the goal of a calculator is to show consumers exactly what they can get with your product or service.

If you want an example of this, consider Preply, a platform for foreign language learners. The company has designed an interactive calculator that allows customers to calculate the time needed to reach a specific language learning level.