What are some effective ways to segment my email list based on engagement history?

Email segmentation is the process of dividing your email list into smaller groups based on shared characteristics or interests. This allows you to send more targeted and relevant emails, which can improve open rates, click-through rates, and conversions. One of the most effective ways to segment your email list is based on engagement history. This means dividing your subscribers into groups based on how they have interacted with your emails in the past. For example, you could create segments for subscribers who: Open your emails frequently.

Click on links in your emails

Purchase products from your website Download your content Sign up for your webinars Segmenting your email list based on engagement history can help you: Send more relevant emails to your subscribers. Improve Remove Background Image your open rates and click-through rates. Increase your conversion rates. Personalize your emails to each segment. Target your subscribers with more relevant content. There are a few different ways to segment your email list based on engagement history. Here are a few examples: Open rate: This is the percentage of subscribers who open your emails. You can use this metric to create segments for subscribers who open your emails frequently, occasionally, or never.

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Click-through rate

This is the percentage of subscribers who click on links in your emails. You can use this metric to create segments for subscribers who click on links frequently, occasionally, or never. Purchase history: This is the data of products or services that your subscribers have purchased from you. You can use this data to create segments for subscribers BTB Directory  who have purchased from you recently, in the past, or never. Content downloads: This is the data of content that your subscribers have downloaded from your website. You can use this data to create segments for subscribers who have downloaded content recently, in the past, or never. Webinar signups. This is the data of webinars.

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